Anne Holland of Marketing Sherpa put up a great summary of the recent Email Marketing Summit. You should check it out.
This was my favorite tactic:
....Essenctual’s Baier gave the intriguing example of a recent de-escalating promo in which responders received 25% off day-of for an email sent on Friday, 20% if they bought on Saturday and 15% if they waited until Sunday. “Blew the door off any other email we ever did.”
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Posted by: animal | October 19, 2008 at 04:40 AM
eMail newsletters and communications are a key component of an effective online marketing plan. Better eMarketing offers a partner company e-mail newsletter system that allows you to easily keep in touch with your customers (top of mind), and requires no technical knowledge of HTML or customer database setup.
Email marketing
Posted by: Donna Konley | April 16, 2007 at 01:22 PM