The role of email in Sense & Respond Marketing.

Quick learning from Lauren Flaherty Vice President of On-Demand Marketing IBM.   She spoke of the concept of “build to forecast” vs. “sense & respond”.   

This concept relates to email marketing, simply because email is one of the only marketing tools that can take advantage of sense & respond as it relates to marketing.   “What’s happening with a contact & what is the appropriate response?   When, what, from whom?

Comments

[Ted]

Thank You for this post,I found just the info I already searched everywhere and just couldn’t find.

[Sanjeev]

E-mail is one of the most wonderful tools for Internet Marketing