My Photo


    • Email Marketing Software, Services & Solutions from ExactTarget
    • Email Marketing Quick eValuation

In Stores Now

    • Email Marketing by the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level

BLOG Awards

  • Best of the Web
  • 10 Best Blogs of 2005

January 2010

Sun Mon Tue Wed Thu Fri Sat
          1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
Blog powered by Typepad
Member since 05/2004

« Enterprise Email Case Study with Wellpoint. | Main | The role of email in Sense & Respond Marketing. »

October 28, 2005


Kathy Knepshield

Yes, permission and consideration are indeed a great big foot in the door. Just look at YMCA's- they are a "Name Brand"(yet every YMCA is different and unique in their programming and their approaches to their specific programming.)
When one hears "YMCA" or for that matter, any known "brand", certain expecatations are inherant in the understanding of the product. With knowledge of a product the expectations follow close behind giving both the consumers and the company "permission" to build on/rely on the product's image. Companies that look at their consumer base in terms of trying to adjust their product to the needs of a specific target base will enhance the relationship between the two giving the "consideration " necessary to move ahead- creating and re-creating the product/service.

The comments to this entry are closed.