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« ExactTarget & Marketing Automation | Main | Databases don’t build customer loyalty or profits »

September 15, 2005


Jacob Leffler

This is a great service for the dealerships. The dealerships make a much higher margin on service than they do on selling new cars.


I agree I believe that the e-mail system that GM is using to communicate with their customers is a brilliant idea. Each year technology changes the way we do business and very soon everything will virtually operate through e-commerce. I like the idea that GM customers receive an e-mail letting them know the maintenance status of their vehicles. Im sure with a little tailoring my company can adopt this idea to increase the value of its services with its customers as well.

A marketing student

Shig Odani

I'm taking this from something I read a while ago, but the selling process for automobiles has traditionally ended when the customer rolls out of the dealership parking lot with their new car. However, that certainly doesn't mean that the selling has to end there.

I think that there is some statistic that says that of all Ford (or maybe it was GM) car sales, the majority is from existing owners. That's a pretty compelling reason to recontact existing owners.

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