Great Letter from OgilvyOne Leader

I usually don’t ever read letters to the editor but this one written by Rory Sutherland, Vice-Chairman and Creative Director of OgilvyOne was perfect.

In responding to a Fortune Magazine article called: Birth of a Salesman (Aug 8th) Confusion on Madison Ave. (click here to read)

Mr. Sutherland wrote: In “Birth of a Salesman” Daniel Gross suggests that many people currently in advertising are uncomfortable in a world where media consumption is increasingly decided and controlled by the consume. I agree. Bit I don’t agree that this new world would be incomprehensible to industry giants like David Ogilvy and Leo Burnett. In fact, Burnett and Ogilvy learned their trade when most money was spent on long-copy press advertising: If you did not interest or entertain your intended readership, then you had no readership. It is the intervening age—of broadcast, interruption based communication—that is out of step with today’s consumer-controlled media worlds, and it is the people who grown up in that world who find themselves most wrong-footed…….

It just reinforces that these are not new ideas, just forgotten...Boy, would I like to meet Rory Suth.

Comments

[Rory Sutherland]

Any time!