Trend number one is more important now than is was in back in December.
There is no single focus point that will drive the success of your email program than the concept of relevance; focus on the value you bring to an individual. For 100 years we have been focused on marketing as a ‘Campaign’. A Campaign implies that the focus is on the goals of the organization, not the person receiving the email; Customers no longer accept that. Marketers need to drive relevance because the value is in the individual. We all know this, but according to a recent Jupiter study, not many of us are practicing relevance.
You blog is so lovely that speak the words right out my month. The familiar perspectives on this topic really calls for a drink. I bookmarkt you so that we can talk
about it in details, see ya, pal!
Posted by: christian louboutin | October 30, 2010 at 03:37 AM
Providing more value to the individual is not easy through email, but there are some strategies I've heard about from Joe Pine, an author and speaker on experience marketing.
Actually, he's giving a webinar tomorrow, August 18 on how businesses can become more competitive by integrating experiences into marketing campaigns. He's discussing the four basic experiences, how to integrate them into marketing and how experience marketing can work in both consumer and B-to-B contexts.
To see his webinar on marketing tops, go to http://www.webex.com/go/joepine. I've heard the first 100 registers get his most recent book, "The Experience Economy: Work Is Theatre & Every Business a Stage."
Hopefully, this webinar will give us some more insight into email marketing.
Posted by: Beth | August 17, 2005 at 03:49 PM