The Science of the “From” Side

Need scientific proof that ‘humanizing’ your email is better than institutionalizing? 

Would you believe that there are actually neurochemical corollaries to these phenomena according to James Bailey, an organizational behavioralist at GW University?

A study by Satoshi Kanazawa, an evolutionary psychologist at the London School of Economics,  reports that recognition benefits go back to hunter gatherer societies of more than 10,000 years ago.  We are hardwired to pay attention to those that are familiar.   

Humans unconsciously feel that people we see  frequently are our friends (which explains celebrity endorsements).   

Kanazawa says: “It makes us more susceptible to product messages, because we’re designed to trust our friends.” 

Neuroscientists call this the “mere exposure effect” .  The more we see a face, the more we like it.  The more familiar we become with a person, the more we like them.

Does that translate into more successful email, or more importantly relationships?  You know my thoughts. 

Try it.

You can read more about this in an article by Thomas Mucha in this month’s Business 2.0

Comments

[iPhone Apps Review]

I think some of your sentences are too long, and a few minor commas are missing. One thing I was taught, never end a sentence with a preposition.

[online survey software]

Nice post, great detail. the touch pad/ track pad which is one of the worst things for accessibility I could add to my business case justifications to use the technology.

[monetary consulting]

They may or may not be personable.

[Facebook App Developers]

This article is very effective for me.now i understand the process of Graphic in different terms.

[facebook app developer]

Your article is very informative and the use of graphics adds to understanding the process. I think some of your sentences are too long, and a few minor commas are missing. One thing I was taught, never end a sentence with a preposition.