Valentines Day is of course my favorite holiday. After all, as marketers our job is really centered on playing cupid for our companies and our customers.
This special time of year gives us all an opportunity to reflect and focus on what is really important in our (marketing) lives.
So, in the spirit of the season, I offer the following five ways to bring love to your customers over the next 5 days leading up to February 14th:
1) Treat them special. Nobody ever fell in love with anyone who treated them like they were not unique. Flatter them; point out individual traits that make them individuals. This goes beyond calling them by the right name and extends to everything you can find out about them that will help you foster a stronger relationship.
We need to think about marketing just like you were dating. If this was a potential spouse you would find out everything you could about what they like and don’t like….and then you would weave that into your conversations. If he loves football, you would try and learn something about the game; wouldn’t you? If she likes fine wine, you would take her to a great restaurant and show off your vast knowledge.
Tomorrow: Be Human....
Comments