About Me

Chris Baggott
Co-Founder and Chief Marketing Officer
ExactTarget

Chris Baggott is the visionary behind ExactTarget's market-leading on-demand email marketing software solutions. As co-founder and chief marketing officer, Chris led the growth of the company to over 5,000 customers in less than five years. A leader in database marketing for more than 20 years, Chris was recognized by BtoB Magazine as a "Who's Who in B-To-B" and his blog was voted “Best Online Marketing Blog” by MarketingSherpa readers and “Best of the Web” by Forbes. A marketing futurist and voice for email best practices, Chris has been quoted in such publications as Forbes, Inc., AdWeek, 1to1, CRM, Direct, DM News, Dow Jones Online Retail Report and MarketingSherpa. Chris makes more than 50 appearances a year, speaking on best practices in database and email marketing at such venues as the Harvard Business School Entrepreneurship Conference, Ad:Tech, American Advertising Federation, American Marketing Association, Business Marketing Association, Dreamforce, eMarketing Association and the National Center for Database Marketing.

As chief marketing officer, Chris is responsible for driving the strategic direction of ExactTarget's market definition and position, new business development and partnerships, and has led the growth of the company. Chris’ idea for a permission-based email software system stemmed from his experience as the CEO and president of Twyford Group, where he practiced extensive database marketing, yet with no means to utilize his detailed customer knowledge. Before founding the Twyford Group, Chris was Marketing Manager for RR Donnelley's catalog business and also spent five years with Abbott Labs as the leading sales executive and sales manager for their Diagnostics Division. Chris is a graduate of Evergreen College, Olympia WA.

You might find my name sometimes spelled incorrectly. Like Chris Bagot or Chris Baggett or Chris Baggot. Either way you should find it.