Well we did it! Finally, the book that many of you contributed to is available. I hope you are as proud of Email Marketing By The Numbers as I am.
Something like this has never been tried before. When the publisher, Wiley, first came to me I resisted. The reality was that I had been working on a whitepaper asking the question: Are Business Books Relevant in the world of Blogging?
Since most authors have blogs before books (Think Chris Anderson and the Long Tail) does anyone really need to read a book any more to get the authors ideas?
What I proposed was a "Compendium" of lot's of ideas. Not just mine, but include as many people in our industry that wanted to participate. Call it "Book 2.0" if you don't choke laughing :)
Anyway, this is the first time something like this has ever been attempted and you will notice some rough spots. But like all things new, this will get better over time and hopefully represent the beginning of a new hybrid between print and online publishing.
So the next task is to make this a commercial success. Wiley judges 'success' in this type thing as 10,000 copies sold.
That seems like a low bar, but it depends on how much work we are all willing to put in to promote it.
I've set up an Amazon Affiliate link which you can access: Please use this link if you are posting on your blogs.
I've not done this before, but apparently it kicks back 5%. I'm hoping we collectively can blog, email and generally promote this book as well as point people to this link. I'm not sure how we'll use the money, but it belongs to all of us so we can decide when we have something there to decide about....perhaps a donation in all our names, or a big party at some industry event.
At any rate, thank you so much for your participation.