I wanted to introduce you to another great email blog...RetailEmail.Blogspot. And NO, I'm not just plugging them because the liked my book...
What's cool about this focus is it's specifically looking only at Retail Email and pointing out what they do well or poorly. Good specific examples....
Over the weekend I was reading Chris Baggott’s newly released book Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level.
One of the things that got me thinking was the advice “Be human.” Chris
says, “People don’t fall in love with institutions… Your chance of
landing in a great relationship increases exponentially when you show a
human side.” I think Crutchfield does a particularly good job of doing
this, and this email is a perfect example. Not only does Crutchfield
have a little note from Bill Crutchfield in every email, they regularly
feature pictures of staff members and customers in their emails. This
email also includes an article on how to take better pictures with your
digital camera. Providing advice and customer service is extremely
human. Although many major online retailers are adopting this way of
thinking, there are still quite a few that would rather hide behind
their product assortments and continue to engage in faceless mass
marketing. Read More....
Love this post!
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Posted by: feedback survey | June 15, 2011 at 08:17 AM
Chris Baggott's is the good writer.Almost i read the dozen articles.he is my favorite writer.I always come here to read his post.
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