I wanted to introduce you to another great email blog...RetailEmail.Blogspot. And NO, I'm not just plugging them because the liked my book...
What's cool about this focus is it's specifically looking only at Retail Email and pointing out what they do well or poorly. Good specific examples....
Over the weekend I was reading Chris Baggott’s newly released book Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level.
One of the things that got me thinking was the advice “Be human.” Chris
says, “People don’t fall in love with institutions… Your chance of
landing in a great relationship increases exponentially when you show a
human side.” I think Crutchfield does a particularly good job of doing
this, and this email is a perfect example. Not only does Crutchfield
have a little note from Bill Crutchfield in every email, they regularly
feature pictures of staff members and customers in their emails. This
email also includes an article on how to take better pictures with your
digital camera. Providing advice and customer service is extremely
human. Although many major online retailers are adopting this way of
thinking, there are still quite a few that would rather hide behind
their product assortments and continue to engage in faceless mass
marketing. Read More....
I saw RetailEmail's quick review and realized I had got the book and hadn't written about it! So here it is- tell me what you think. Also- glad you linked the book to the Amazon site!
Email Marketing by the Numbers, Review: http://www.banane.com/workblog/?p=14
Anna
Posted by: Anna | May 03, 2007 at 07:40 PM
The way to discover and use the best tips to develop your email marketing campaign is to start off with what you already know and then just keep on testing everything in your email campaigns. Both, other people's best email marketing tips and also your own ideas.
Posted by: deepak | July 01, 2008 at 04:39 AM
An opt-in email list is money in the bank, they say. Meaning that top online entrepreneurs use email opt in lists for direct marketing that tips the scales in their favor by giving them plenty of instant sales that does not have to come through the normal long less efficient channels of visitors flocking at their site and being advertised to.
Posted by: deepak's email marketing | July 08, 2008 at 11:04 AM