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May 02, 2007

Other Email Blogs I Read

I wanted to introduce you to another great email blog...RetailEmail.Blogspot.   And NO, I'm not just plugging them because the liked my book...

What's cool about this focus is it's specifically looking only at Retail Email and pointing out what they do well or poorly.  Good specific examples....


Over the weekend I was reading Chris Baggott’s newly released book Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level. One of the things that got me thinking was the advice “Be human.” Chris says, “People don’t fall in love with institutions… Your chance of landing in a great relationship increases exponentially when you show a human side.” I think Crutchfield does a particularly good job of doing this, and this email is a perfect example. Not only does Crutchfield have a little note from Bill Crutchfield in every email, they regularly feature pictures of staff members and customers in their emails. This email also includes an article on how to take better pictures with your digital camera. Providing advice and customer service is extremely human. Although many major online retailers are adopting this way of thinking, there are still quite a few that would rather hide behind their product assortments and continue to engage in faceless mass marketing.   Read More....

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Comments

I saw RetailEmail's quick review and realized I had got the book and hadn't written about it! So here it is- tell me what you think. Also- glad you linked the book to the Amazon site!


Email Marketing by the Numbers, Review: http://www.banane.com/workblog/?p=14

Anna

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