Email Marketing By The Numbers Released!
Well we did it! Finally, the book that many of you contributed to is available. I hope you are as proud of Email Marketing By The Numbers as I am.
Something like this has never been tried before. When the publisher, Wiley, first came to me I resisted. The reality was that I had been working on a whitepaper asking the question: Are Business Books Relevant in the world of Blogging?
Since most authors have blogs before books (Think Chris Anderson and the Long Tail) does anyone really need to read a book any more to get the authors ideas?
What I proposed was a "Compendium" of lot's of ideas. Not just mine, but include as many people in our industry that wanted to participate. Call it "Book 2.0" if you don't choke laughing :)
Anyway, this is the first time something like this has ever been attempted and you will notice some rough spots. But like all things new, this will get better over time and hopefully represent the beginning of a new hybrid between print and online publishing.
So the next task is to make this a commercial success. Wiley judges 'success' in this type thing as 10,000 copies sold.
That seems like a low bar, but it depends on how much work we are all willing to put in to promote it.
I've set up an Amazon Affiliate link which you can access: Please use this link if you are posting on your blogs.
I've not done this before, but apparently it kicks back 5%. I'm hoping we collectively can blog, email and generally promote this book as well as point people to this link. I'm not sure how we'll use the money, but it belongs to all of us so we can decide when we have something there to decide about....perhaps a donation in all our names, or a big party at some industry event.
At any rate, thank you so much for your participation.
Just ordered it!
Is there some reason the image isn't linked to Amazon?
Posted by: Anna | April 25, 2007 at 04:48 PM
I got my pre-ordered copy yesterday... so 9,999 to make it a hit!
Posted by: Douglas Karr | April 25, 2007 at 07:35 PM
Congratulations, we'll be posting about it on our blogs, especially since Patsi is a contributor. Can't wait to get my copy.
Posted by: Denise aka The Blog Squad | April 26, 2007 at 12:08 PM
This is my new gift to all of my clients! It's a great book and a valuable tool that needs to be in the hands of all interactive marketing managers. Thanks Chris!
Posted by: Scott Burkey | April 27, 2007 at 09:36 AM
Chris, I am very proud of you and the person you have become. There was a time when the word humble, may not have applied, but you are very humble about your success and that is rare. I guess I will have to order as well.
Posted by: jimdwalton aka JD | May 03, 2007 at 03:38 PM
I'm looking forward to checking out this new book from one of my new favorite bloggers.
Good stuff!
-Jason Clegg
"Mindful Entrepreneur"
Posted by: Mindful Entrepreneur | May 16, 2007 at 05:50 PM
We finally have our bible!
Posted by: Henry Aquino | May 24, 2007 at 02:44 PM
Chris,
The average business book title doesn't sell 5,000 copies in its life time. Last year of the 200,000 books published there were less then 400 individual titles that made the New York Times list (with 15 spots for both hardcover and paperback its clear that most of the titles on the NYT list for 52 weeks were the same titles over and over again).
Wiley is correct when they assess a business book successful when its sold 10,000 copies.
Congratulations on the release of this book. Great concept, and perfect for your space. I anticipate that it will have a long tail and sell more then 10,000 copies over its lifetime (usually around 5 years)
Congratulations and good luck with your book marketing efforts.
Michael R. Drew
beneaththecover.com
Posted by: Michael Drew | June 20, 2007 at 03:21 PM
Actually I appreciate your effort and I know after getting success, we should not be relaxed we should think about the next step.
Email append
Posted by: Email marketing lists | June 20, 2007 at 07:01 PM
Chris,
Having worked in the book publishing industry for 10 years (and having placed 39 books onto the New York Times best-sellers list) I can tell you that there is nothing harder then marketing a book.
The book will help your business, but, expect the direct revenue from the book to be less then your expenses marketing it.
That being said, the book will do wonders for your business.
Congratulations again.
Michael R. Drew
Beneaththecover.com
Posted by: Michael Drew | June 20, 2007 at 08:25 PM
I think in that book I can find a lot of information about marketing that I've been searching for.I am definitely going to buy it and read it.
Posted by: Cara Fletcher | August 09, 2007 at 06:52 AM
A great book for those looking for an email marketing syestem.
It's not just the number of books solpd but the consulting revenue and speaking slots that come from it.
http://www.emailmarketinglists.co.uk
Posted by: Mail Marketing | August 22, 2007 at 05:17 PM
Chis,
An excellent book, especially the information on conversions related to clicks and opens.
The industry needs more concrete information like this.
Best wishes,
Wayne Guhan Iyer
CEO Permicity LLC http://permicity.com
Posted by: Wayne Iyer | October 08, 2007 at 01:29 AM
I'm interested in learning more about email marketing, so I think I'll pick up a copy of this book. I'm glad I stumbled upon this blog.
I've been thinking of signing up with WealthyWiseBooks.com, which helps you sell books online, so any marketing help I can find is valuable to me.
Posted by: Melanie | January 17, 2008 at 05:12 PM
Great book, Recommended it to all my people
Posted by: Wouter Theijsmeijer | March 12, 2008 at 08:58 AM
Believe it, or not, I found this book in the Public Library!!
I know I'm a little late, but still great info!
Posted by: EmailMarketingEZ | April 26, 2008 at 02:44 AM
I think email marketing is losing some effectiveness unless people personalize the messages. A lot of people send out generic autoresponder messages. If people collect information upfront then they can personalize the autoresponder messages.
Posted by: Chris (personalizemarketing.com) Smith | April 30, 2008 at 10:19 AM
The way to discover and use the best tips to develop your email marketing campaign is to start off with what you already know and then just keep on testing everything in your email campaigns. Both, other people's best email marketing tips and also your own ideas.
Posted by: deepak | July 01, 2008 at 04:39 AM
Excellent Book in any one's view.
Actually this book clearly speaks about the exact process of email marketing Practice. even our expert team has suggested some changes in our email marketing system by referring this book. we are checking for the possibilities to implement that in our process.. overall it is a good resource u can learn many things out of it & Make the Most out of it...!
Warm regards
Kelly Johnson
Business President US Operations
http://www.emailappenders.com
Posted by: kelly johnson | September 03, 2008 at 02:47 AM
Good blog... very interesting!!!
Posted by: Affiliate Marketing Network | May 20, 2009 at 01:51 PM
Thanks for publish in this blog... very interesting!!!
Posted by: Online pharmacy | June 02, 2009 at 12:23 PM