Interesting comment I came across from back in December. I thought I would share my answer here:
I saw this in another blog that discusses the idea that eNewsletters are losing their hold on the market and instead will be replaced by RSS. What are your thoughts on this?
Thanks for the heads up Veronica. The author is right and very wrong.
If I am not getting useful information in an email...what makes me think that I’m going to get any better information via RSS feed?
I subscribe to a “newsletter” with an expectation of value. I’m disappointed most of the time...so I unsubscribe.
This has nothing to do with the technology of message delivery and everything to do with the entire concept of a “Newsletter”.
The key to success for marketing anything to anyone is relevance. Use your data to talk to people like they are human beings. Forget newsletters or anything that is not specifically designed to engage me in a conversation. If you have nothing to say to me....leave me alone.
RSS or Email...that’s a different argument altogether. 99% of the internet engages with email. Less than 2% use RSS feeds. Even if that goes to 10% with the advent of better technology...that doesn’t mean these same people are going to stop engaging in email.
The problem is the message, not the technology.