« The 70% Solution | Main | Email Marketing and the Concept of Prior Value »

February 26, 2007

I'm starting a new company

This appeard in the IBJ today so I thought I'd better share it with you all

TECHNOLOGY
ExactTarget co-founder launches blog software startup


Chris Baggott, co-founder of fast-growing local e-mail marketing firm
ExactTarget, has quit his day job to form a new software company.
Compendium Software will attempt to standardize the blogging process for
companies and turn it into a cornerstone of their marketing. Baggott was
ExactTarget's chief marketing officer. He formed the company along with
its CEO, Scott Dorsey, in 2000. By 2005, ExactTarget had grown to $19.7
million in annual revenue, making it the city's third-fastest-growing
private company, according to IBJ's 2007 Book of Lists.

Baggott remains an ExactTarget board member and shareholder. He said
he'd rather work with early-stage startups than mature firms.
ExactTarget now has more than 200 employees. "This is in no way about a
lack of confidence in what's going on at ExactTarget," Baggott said.
"It's on a great track. It just got to a point where, to me, it's
becoming a big, important company, and they can hire people to do my job
better than I can." At ExactTarget, Baggott wrote a blog about marketing
that has been recognized as "Best of the Web" by Forbes magazine. He
said he's been "noodling" the idea of launching a blogging software firm
for about a year. In January, he raised $250,000 from a dozen local
angel investors to launch Compendium Software. He used the Indiana
Economic Development Corp.'s venture capital tax credit incentive to
help entice them. For now, Compendium has no offices. "The blogging
universe looks very similar to the e-mail universe when ExactTarget
entered it," Baggott said. "There's no question there's a huge pent-up
demand for good blogging tools." Baggott said its software will allow
companies to easily offer branded blogs, as well as monitor and control
their content.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8345175d669e200d834e7d70a53ef

Listed below are links to weblogs that reference I'm starting a new company:

Comments

Congrats Chris. I also have friends that use WordPress and resell. It is a great product to base services around. I do have a question though, how are you going to charge for the software when it is free?

Posted by: Joseph Thomas | February 28, 2007 at 11:55 AM

Sorry for the confusion. We are building from the ground up. Our plan is something completely new to the blogging world, with a specific focus on organizational blogging software and SEO.

Posted by: Chris Baggott | February 28, 2007 at 12:00 PM

Chris, Congratulations and good luck on the new company.

Posted by: Larry St. Cyr | March 02, 2007 at 03:33 PM


Hello Friends,

I want to tell you about a great site I found. They pay me to read e-mail,
visit web sites and much more.

It's free to join and easy to sign up! CLICK THIS
LINK TO VISIT: http://depacco.com/pages/index.php?refid=anup777

Posted by: Cool | October 03, 2008 at 09:11 PM

Verify your Comment

Previewing your Comment

Posted by:  | 

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment