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February 28, 2007

Email Marketing and the Concept of Prior Value

I learned a new term today from Stephanie Miller of Return PathPrior Value.  I can’t remember the exact stat, but the basic premise from her research is that the top reason given for a subscriber engaging with an email was “Prior Value”.  The value I felt I got from your previous email.   Brilliant.   Waste my time I ignore you.   Provide specific value to me…duh….I engage.

Prior Value…wish it was in my book.

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