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« I'm starting a new company | Main | Email vs. RSS in the world of Marketing »
I learned a new term today from Stephanie Miller of Return Path. Prior Value. I can’t remember the exact stat, but the basic premise from her research is that the top reason given for a subscriber engaging with an email was “Prior Value”. The value I felt I got from your previous email. Brilliant. Waste my time I ignore you. Provide specific value to me…duh….I engage.
Prior Value…wish it was in my book.
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