More on Best Buy

What's interesting about the word "Sucks" is that it is so pure in it's meaning and in it's ability to get people talking.

So does Best Buy's marketing suck? 

What I like to fight against is Mass Marketing tactics when you have the ability to do targeted marketing.   If you don't have any data then you are stuck with Mass Marketing. If you have data however, why wouldn't you use that data and build better one to one relationships?

The data I'm talking about is individual data.  I'm not talking about "Campaign Data".  Campaign Data tell the marketer that if they blast enough mass advertisements more people will buy...enough people to cover the cost of the "Campaign".

Julie explained how this works in her comment.   She got an offer for a radio after buying a laptop.  Does the data tell Best Buy that women in Michigan who are mothers and have lived in Germany and who buy laptops are more inclined to buy radios or does everyone get a radio offer no matter who they are?

Does it matter?