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November 11, 2006

some redemption for the email survey experience

Ok..credit where credit is due.  Maybe I've been too hard on Sofitel.  I actually got an email back that reflected some of what I answered in the survey:

Hotel_follow_up_letter_copy

Now, I think this is great.  I replied back and I feel actually a pang of human relationship here. 

I'll end this by saying that there are still some great lessons here:

  1. Why didn't the first email come from Eric?
  2. Why can't I reply to the first email?
  3. What is the incentive for someone to go through the survey in the first place?
  4. The headers in this email show's obviously this was automated...no problem with that but you don't need to make it so obvious.

To me this is a great lesson.  What was that Jerry Macgure line:  "He's almost the man I want him to be."

Same here.   This is sooo close as to be painful.

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Comments

Unfortunately, I suspect that the only reason you heard back from them is because you have a highly ranked blog.

I'm certain that had you been "Joe Blow" without access to a widely read blog that your experience would have been exactly as you predicted it would be.

However, you wield power. You can harness the written word and get it published (and read) on the internet.

Woe to those without such access.

I'm passing your post on to my client who is HOT to launch a survey about their web site.

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