PERSONALIZATION, FREQUENCY AND RELEVANCY: THE EMAIL SUCCESS TRIO
The Technology Council of Southern California posted a great article from Morgan Stewart.
Personalization. Frequency. Relevancy. The potential that can be unleashed by acting upon these three words is significant.
Consider Amazon.com, whose CRM database is arguably the online world's
most valuable asset. Amazon.com leverages their database to deploy
personal, relevant and timely communications based on historical
customer interactions while maintaining a high level of trust.
In the early days of email marketing, generating lofty
response rates proved relatively easy-definitely easier with a higher
return on investment (ROI) than other direct marketing channels such as
direct mail. The costs were low and the returns were high. A single,
one-size-fits-all email message sent to thousands of subscribers
resulted in response rates that no other medium could achieve. However,
as email evolves into a mainstream marketing channel, it takes more
than batch 'n blast messages to sustain high response rates. read more....
hiya.. the link you gave (http://www.tcosc.org/resources/personalization1) doesn't seem to work?
Posted by: gigi | November 07, 2006 at 07:34 AM