Best Confirmation Emails

Again with the theme that great email marketing doesn't need to be hard, let's talk about confirmation emails.

I place an order.  Some system confirms my order and triggers an email. 

The problem is that these emails are normally complete wastes of opportunity. Typical of this genre is a simple text email with a link for tracking my order. 

What's normally missed is the opportunity to seal the relationship, to invite feedback or questions...and don't forget the opportunity to upsell. 

Transactional emails are going to be read!  Don't miss the opportuntiy.

I just ordered some new Tele Skiis from backcountry.com  (not a customer of ExactTarget, but I sure wish they were)   This is one of the best transactional emails I've ever recieved.  They even invite me to chat right from the email and offer some potential cross sell opportunity.  Seeing that I bought skiis, I'm not sure why they are offering me a link to Rossingnal, but I'll assume the have tested this...or perhaps Rossi paid for that spot.

Comments

[terra]

Great blog! This is BEYOND beneficial for any internet business owner!

[Joseph Taylor]

How do I get started Chris ? I have listened to too many testimonials , and am anxious to start an on line business .

[Patsi M. Krakoff]

I'm trying to email my endorsement of your book to you, and I keep getting a non-deliverable message. Here's my endorsement:

Wow, Chris. I really like this book (even though I'm in it). What I mean by that is, I really devoured it, learning a ton of stuff. I was trying to read and scan quickly so that I could write a valid and meaningful endorsement. But I got so engrossed in all the valuable details and great writing that I forgot I was in a hurry.

This is a great educational resource. Even if you are in the email business, and deal with email issues every day, there are perspectives in this book that you don't consider because you are too close to the blackboard, so to speak.

I recommend this to anyone who writes emails for business purposes. I only wish I had read it last year. Glad you decided to be traditional and bend to the publishers wishes to do this printed. I can hardly wait for my copy. In fact, I may buy a bunch and give them as required reading to clients.

This is an important read for anyone doing business and using email for two reasons:
1. The emphasis on building relationships with clients and customers is well researched and illustrated.
2. The use of analytics and the importance of measuring the right numbers is easily and clearly explained.

This book is a must-read for all businesses, whether new to email marketing or a veteran, since it is a field that is changing all the time. Chris Baggott knows his stuff, and has supplemented it with great contributions from other email experts.

Hope you can edit out a couple of meaningful comments to use for an endorsement here... Feel free to edit and excerpt to meet your needs. Please refer to me as Patsi Krakoff, Psy. D., The Blog Squad, www.blogsquad.biz

[Raj]

Hey what is wrong with the email system?

7 out of 10 times the mailbox owner asks the sysadmin to log into their mailbox.

2 out of 10 times the management asks the technology department to log into various users mailboxes.

1 out of 10 times it is an internal or external hacker.