What's the value of an email address?

Hi Chris,
I am doing some research on what the value of an email address can be to large corporations. Are there any standard methology out there that may be commonly used to place a monetary value on an email name?

Thanks!

Ahhh. Great question with no real answer. The main point is that there is in fact a value and it’s important for each organization to determine what the value is.

How do you use the email address?

For example in an SEO program you might pay per click and get a 4% conversion to buy...but if you can capture an email address and convert 10% of the non-converters after a three email curriculum series, well then you base value on the ROI of the entire program (depending of course on the value of what you are selling) the higher the value, the higher the value of that name right?

Lots of ways to look at value...but you first have to understand the individual organizations definition of LTV.

Comments

[John]

interesting note, and I think it is hard to know how doaes an email worth...

In France to answer this we can have a look on ebay as a blog is for sale..

When an email adress will be for sale? :)

ebay offer
http://cgi.ebay.fr/ws/eBayISAPI.dll?ViewItem&item=120043059200