Text Messaging vs. Email

Head up for all of you who have been telling me that the future is in Text. Text SPAM is a much bigger potential annoyance & threat to any successful marketing efforts in that channel.

Great story in Forbes:

...Everyone with an e-mail box knows about spam: junk messages hawking porn, Viagra deals or Nigerian get-rich-quick schemes. But now spam is going mobile, chasing after cellphone users who use text messaging services
Read the whole story here...

It will be interesting to see as handheld devices become more frequently email enabled will text become the medium for one to one instant human communication & email be the preferred one to one medium for commercial commercial interaction?

Comments

[peter caputa]

Yeah. I've started getting text spam from club promoters I know. There's no way to opt out. There needs to be a better system for sms marketing where permission is built in.

[David]

Hey, useful post - I have a slightly different view in that I think yes text mail spam is massive problem. But the issue for internet marketers is that the IT guys who run spam filters tend to focus on the HTML emails, as they use more bandwidth, costing more money. And, of course spammers simply addapt over time and change their habits to beat the spam filters.

Where do you think the future is in bypassing or controlling this?

Keep up the good posts,
Dave.

[Stuey]

Email spam is bad enough SMS spam is not good. I suppose that it would be very difficult to disguise where it came from. I think that a simple option to forward the offending message to your spam filter could control it.

I think that SMS has limited days though. Email will be the standard. You will probably use your email address instead of a mobile number when phones will go WiFi ..... maybe 5 years ahead here