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I call this blog "Best Practices" and you will notice that I don't go out of my way to highlight very many "Worst Practices"...but this one is such a train wreck I can't resist.
Your challenge is to see if you can guess who sent it to me. (I'll give you the answer tomorrow)
From: Michael Girard of www.quinstreet.com
Nice. I love the subscription reminder language: ‘You are receiving this email advertisement because your email address was used for a ticket purchase…..’ So much for permission, notice, and choice. This seems to be pretty common w/ events. Ticketmaster does the same thing.
Can you believe this?
Here are top brands like Disney, Apple and Ticketmaster......
I promise you that I never opted in to hear from Disney. I am pretty sure that I don't have any Disney Tunes on my Ipod (does Lindsay Lohen count?)
The only thing I've purchased from Ticketmaster were Los Lonely Boys about a year or so ago. I may be proved wrong but given the choice I would never EVER check a box that I would want to hear from any "Partners".
If you are looking for an example of how big brands are trying to ruin email...here you go.
Hat's off to Andy and the team at WOMMA for a good event a couple of weeks ago. I'm also impressed that they have made the slides available on their site. He is a link to my presentation on using email as part of effective WOM programs. No audio...and please forgive the title: That was dictated to me :-)
