Thomas Paine and the "Common Sense" of software driven marketing.

As I was rereading "Common Sense" last night (remember, there are very few new ideas...only new applications of old ideas) this line in the opening paragraph struck me:

"A long habit of not thinking something wrong gives it a superficial appearance of being right...."

So many of us have had our primary focus on Mass Marketing, Branding and expensive professional services that they are so familiar & comfortable....they 'seem' harmless. But according to our old friend Paine, that doesn't make them right.

We all know that Marketing Democracy, The One-to-One Future, Left Brain Marketing....are all inevitable. But when? What is the right time?

Again, lets go back to the wisdom of my friend Mr. Paine:

As all men allow the measure, and vary only in their opinion of the time, let us, in order to remove mistakes, take a general survey of things, and endeavor, if possible, to find out the very time. But we need not go far, the inquiry ceases at once, for, the time hath found us.

The Time Hath Found Us.

I can think of no more exciting time in history to be a marketer.

Comments

[Sam Meers]

Chris. Couldn't agree more. Isn't it wonderful finding wisdom for today in a 200 year old text? Nicely done.

[bj]

nice blog from here!!