Thought's on Marketing Math From Offermatica
The following comment was posted on Stephen Bakers blog:
....More feedback from the math cover. One provocative point is that companies can buy the most sophisticated analytics systems on earth. But they're worth little if their workers can't understand them. This from Matthew Roche, CEO of Offermatica, a company that tests companies' online efforts.
One of the best comments I heard recently about Math in Marketing is from another client who said that he knew he needed to use advanced statistics, but victory was not just making advanced statistics and optimization possible for a quant, but to make it accessible to the type of person he can afford to hire.
Wall Street can afford one or two quants (who are, as you know, impossible to find). Marketing lives on the back of 26 year olds making much, much less.
Of course, this means there's a giant market opportunity for companies who build sophisticated math tools for unschooled users. That's what Google has accomplished in a big way.
Chris' comment: The same is true for ExactTarget and lot's of other Marketing Software tools. The more that we can put quant analysis along with easy to execute tools...the more we can flatten the world of great marketing.
Listening to the customer is more than "learning labs", it is about continuously engaging customers and understanding how they respond.
The easier it is to try things, the more you will try.
The more you try, the more you learn.
Posted by:Matthew Roche | March 29, 2006 at 06:23 PM