A Worm In Apple's Email
Design for deliverability. 
Now that handheld devices have become ubiquitous, subscribers have a lot of choice as to how they interact with your email. Design has to be flexible enough to deliver your message to various media in formats that work. This goes beyond HTML vs. Text. Viewing images is optional for much as 50% of all email. Emails must be properly designed to achieve your goals even in the event a subscriber is not seeing your image.
Image suppression—Industry statistics show that email open rates are declining, indicating that a significant number of subscribers are keeping their images turned off. This Apple email was designed mostly as images and therefore is unreadable when opened. To avoid this mistake, make sure you test your emails before sending them. And resist the urge to replace text with images at all costs. Thanks to my friends at CampaignMonitor for the heads up on this one.
In my opinion, you should probably avoid using images entirely besides maybe your logo especially if you run the risk of recipients not seeing it.
Text is KING.
Posted by: Email Hosting | January 08, 2006 at 11:45 AM