Ok, we have reached the end of this string at last. Boiled down, we can conclude with 4 truths:
- Email is the greatest gift to marketers in the history of mankind.
- Nothing else has the power to be as easy to implement or grant the ability to leverage data for relevance or is as inexpensive.
- Success is predicated on obeying best practices and keeping up with rapidly evolving tactics. Experiment and pay attention to the results.
- Listen to your audience and treat people like individuals and you are guaranteed success.