13 Email Marketing Trends Explained: #11. Ease Of Use (UI)

All of these trends & practices need to be executable by the marketer. 

Your tools need to be easy to use.  The more complicated, the more people you need to get involved, the less likely you are to do any of it.   Marketing tools need to be in the hands of marketers.   Marketers need to be continually evaluating, testing and pushing the relationship forward.   Get the middlemen out, pick tools that are easy to buy, easy to implement and most importantly easiest to use every day.

The only way to be successful in marketing today is to be fast.   Testing, data, conversions all happen at light speed.