Be Human

2)  Be Human.  People don’t fall in love with institutions, and they are not inclined to fall in love with a “Brand” (Apple & Starbucks excepted).  Your chances of landing in a great relationship goes up exponentially when you show a human side.  Introduce your customers to a real person, personalize on the “from” side.    For 60+ years we marketers have focused on “institution to many”.

This year let’s focus on One to One.