Why is Email Growing?
Why is email growing?
- Broadband is now installed in 50% of all households (including most of the prosperous ones)
- Online accounts for 14% of Americans media time.
- The Big Three Portals attract 70% of online Americans monthly.
- Internet Advertising is growing 28.8% per year.
What does all this have to do with email? Plenty.
Companies are going to spend $9.3 Billion this year on ads ($3.9 bb on search) designed to lead you to a website. That is the invitation to begin a relationship…
How do you continue that relationship over time?...
Anyone worried about the future of email as the greatest relationship marketing tool of all time please call me. :-)
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