What’s this about.We all know of the unprecedented tragedy in Haiti. Often in situations like this we feel helpless to know what to do or who to trust when making donations. Will it go where it’s needed most? Who can we trust?
My longtime colleague from ExactTarget, Karen Jung, recently returned from a 15 month sabbatical from ET. During her time away, she lived and worked among the Haitians, gaining firsthand knowledge of the difficulties of simple, everyday life. She also developed deep relationships with people who live and work in Haiti full time and it’s these relationships we want to leverage to aid those in need.
Karen is an amazing person who has an unbelievably compassionate heart coupled with a brilliant business mind. There is no one I would trust more to know exactly how to deploy charitable aid to help those who have been orphaned or suffered personal loss as a result of the recent earthquake.
In that light, Karen and I got together the day after this disaster and established Haiti-Aid.org. With the support of ExactTarget, Karen is able to focus energy on working with the contacts she has on the ground in Haiti to assess the situation and keep this community appraised of the unfiltered realities of the situation. With her guidance, we have assembled a list of charities that need your help today! You will not hear about these groups in the news or see any fundraising programs on television; but believe me when these are legitimate groups doing good in Haiti long before the earthquake as well as long after.
Karen Jung is unique in being part of our email & social media family but also having had extensive, personal experience and knowledge in Haiti. I ask each and every one of you to please hit the Donate Now button and give whatever you are comfortable with to the charity that most appeals to you. This is a situation where dimes and quarters matter.
We also ask for the support of the entire social media community to pass this site on and leverage what we all do best….quickly building a network of concerned marketers supporting this incredible cause.
Follow on Twitter: @Haiti_Aid